Smarts is a print and online magazine providing comprehensive coverage and analysis of the exciting developments across Africa focussing more on local business, politics, financial industry, and international events that are relevant to Africa and the black world. Smarts s positioning itself as the true voice of the continent.

 The magazine targets a global audience that is interested in Africa and its people as well as the corporate and private investors. Its style and positioning make the publication of special interest to anybody who wants to feel the pulse of the continent.

The editorial regularly covers a broad range of topics from business, politics, sports and entertainment that are written, lucidly, by our team of professional writers. Every edition is also spiced with fantastic contributions from renowned experts and authorities on some of the subjects being reported. The magazine will also feature on its website, compelling and incisive video offering features interviews and discussions with some of the leading lights in the continent.

Smarts showcases the new Africa, that is, the contemporary Africa with its verve, energy and also, its encompassing can-do spirit that boldly exploits emerging global opportunities for its economic prosperity and its social emancipation. Smarts magazine is all about a new Africa that is poised, not only to redefine and re-invent itself, but is determined to compete with the developed world.

Smarts recognises the phenomenon of a rising Africa with its accompanying ubiquitous opportunities for the rest of the world. In a nutshell, Smarts aims to package and showcase Africa’s exciting possibilities to the world. The magazine aims to be at the cutting-edge of Africa’s renaissance by focussing more on the continent’s breakthroughs and successes in business, politics, technology, sports and entertainment.

As the new Africa emerges, new opportunities also beckon. Smarts, therefore, seeks to be at the centre of such innovative and revolutionary initiatives across the continent. The magazine will not only showcase Africa’s talents, inventions, discoveries, exciting business opportunities, its diverse people and cultures but will also project the continent as the ultimate destination for tourists.

As a unique publication, Smarts will report regularly on Africa’s diverse cultures and its growing economies. The magazine will write on the hidden gems of the continent as they relate to its lifestyle, fashion, politics, art and business. It will regularly write on such broad spectrum of exciting events and developments that will resonate with potential readers across the globe.

Smarts is people-oriented. It emphasises, in its stories, the human elements by focussing more on the people behind the continent’s giant strides. It will focus on the entrepreneurial spirits of the African people and the natural talents that inform their successes in business, technology, healthcare, entertainment, agriculture, the environment and in all human endeavours.

No doubt, digital technology has impacted Africa on its socio-political as well as economic trajectory and, most especially, the way it does business. Publishing in Africa and elsewhere across the globe has been greatly transformed with modern technology. By embracing digital platforms, many publishers in the continent have managed to reach a wider audience.

It is against this backdrop that Smarts is starting out as a digital publication. With a huge presence online, Smarts aims to reach the nooks and crannies of the African continent as well as every corner of the globe.

There is, no doubt, the obvious need to respond to changing trends – socio-political, and economic - and technological breakthroughs across Africa in particular and the rest of the world. African voices and viewpoints need effective global expression. The continent’s ubiquitous talents and the promising future of its industries need to be exhibited for the world to see. As a unique publication that is dedicated to Africa’s wellbeing and growth, Smarts aims to demonstrate, edition after edition, Africa’s new energy, vitality, vibrancy and tremendous possibilities.