About Us
The Voice of Africa
Smarts magazine, a print and digital publication, is an ambitious project that aims to expand regularly and connects Africa’s brightest minds. Most importantly, Smarts’ ambition is to emerge as the authentic voice of Africa. The magazine’s interactive website is especially designed to promote intriguing discussions around issues of politics, business, society and living across the continent. Integrating the digital magazine and the digital television, Smarts also seeks to compete with similar sites in cyberspace but with its unique African viewpoint.
As a pan-African publication, Smarts Magazine is poised to present Africa with clarity, credibility, and depth. The magazine will showcase Africa’s talents in politics, business and sports with a view to helping to shape meaningful conversations about the continent’s future.
Who We Are
Smarts Magazine is an independent African monthly news publication covering politics, people, business, culture, lifestyle, entertainment, sports, and world affairs with African viewpoints. Our mission is to provide a global platform to showcase outstanding performances and achievements and to demonstrate the vitality and vibrancy of our continent. Smarts recognizes the phenomenon of a rising Africa with its accompanying ubiquitous opportunities for the rest of the world.
Our Vision
Africa is rising and Smarts magazine recognizes this fact. Hence, our aim to be at the cutting-edge of Africa’s renaissance by focusing more on the continent’s breakthroughs and successes in business, politics, technology, sports and entertainment.
As the new Africa emerges, so also new opportunities beckon. Smarts seeks to be at the centre of such innovative and revolutionary initiatives across the continent. The magazine will not only showcase Africa’s talents, inventions, discoveries, exciting business opportunities, its diverse people and cultures but will also project the continent as the ultimate destination for tourists.
Our Mission
Smarts magazine, a print and digital publication, is an ambitious project. Its interactive website compliments its position as a veritable platform to showcase Africa. Our mission is to report, exclusively and uniquely in our own style, on vital issues of politics, business, society and living across the continent. Integrating the digital magazine and the digital television, Smarts also seeks to compete with similar sites in cyberspace but with its unique African viewpoint.
Our mission is to provide a global platform to showcase outstanding performances and achievements and to demonstrate the vitality and vibrancy of our continent. Smarts seeks to be at the centre of such innovative and revolutionary initiatives across the continent. The magazine will regularly showcase Africa’s talents, inventions, discoveries, exciting business opportunities, its diverse people and cultures.
What We Cover
Smarts Magazine’s reports regularly on the following:
- World Briefing
- Politics
- People
- Business
- Opinion
- Culture & Lifestyle
Our Editorial Philosophy
At Smarts, we believe journalism must be:
Responsible – grounded in facts and context.
Balanced – open to diverse viewpoints.
Pan-African – mindful of the continent’s interconnected realities.
Forward-Looking – focused on Africa’s potential, not just its problems.
Africa is complex, diverse, and evolving, our responsibility is to present every story lucidly and ethically.
Why Smarts Matters
There is an obvious need to respond to changing trends – socio-political, and economic - and technological breakthroughs across Africa in particular and the rest of the world. African voices and viewpoints need effective global expression. The continent’s ubiquitous talents and the promising future of its industries need to be exhibited for the world to see. As a unique publication that is dedicated to Africa’s wellbeing and growth, Smarts aims to demonstrate, edition after edition, Africa’s new energy, vitality, vibrancy and tremendous possibilities.